Inspired by KARL LAGERFELD’s playful Ikonik collection, the exclusive NFT is a digital recreation of Karl’s likeness in cartoon form. Developed in a limited run of 777 units as a nod to Karl's favorite number, 7, users can change Karl’s wardrobe through subsequent digital drops, making it a genuine collectible you can take with you everywhere. Users are encouraged to share images of their digital Karl figurines through augmented reality experiences using the hashtag #PoseWithKARL.

Ikonik Karl